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When we look back, it was inevitable. We were a group of friends who lived in Squamish and worked in Vancouver, and we had a few things in common. We were passionate cyclists who spent pretty much all of our free time on two wheels. And we just weren’t satisfied with the apparel available for our sport.
And of course, most of us made technical outdoor gear for a living. That factored in.
Soon enough, we found ourselves dreaming about solving those gear problems, about making things right. We’d start a company right here in Squamish, and use hands-on design. We’d focus strictly on cycling apparel. We’d use only the best materials and most modern manufacturing techniques. And after enough dreaming, we believed. So we all took a deep breath, quit our jobs and got to work.